Whether you’re brushing your own hair or someone else’s, detangling can feel like a chore. In 2005 we turned the hair game on its head (literally) with the launch of the Original Detangler®, transforming a tedious task into an enjoyable one. With gentle bristles that glide through strands causing less breakage and using less force than other brushes, Wet Brush quickly became a household favorite. Our problem-solving philosophy has since inspired a wide range of innovative solutions that target every hair need.

Championed by the stylist community from the beginning, Wet Brush continues to be a salon staple for its technology-forward designs, available in an assortment of trend-driven colors and fun, limited-edition prints. Together, hair professionals and their clients alike make up a global, multi-generational community of loyal fans that continues to grow—spreading smiles and good hair days to all.